Quality Work, Not Quantity: 74 meetings with potential clients, including 31.6% LinkedIn feedback in 5 months for a marketing agency

74

meetings booked
in 5 months

31,6%

response rate
on LinkedIn

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Overview

IT SMM Agency: Ending Lead Generation Problems

Achievements:
- 74 meetings booked in 5 months
- 31,6% response rate on LinkedIn

Challenges:

The client struggled with the effectiveness of Linkedin messages and email deliverability. They sought a reliable partner to address these challenges and improve lead generation.

Our client, a marketing agency specializing in a range of services from marketing system audits to social media marketing and brand development, faced lead generation challenges before partnering with us. Their previous engagement with a third-party agency yielded minimal success, particularly in Linkedin messages and email deliverability.

Solutions:

To address these challenges, we focused on establishing a distinct customer persona, ensuring outreach to qualified leads for more effective promotions. Our meticulous process involved manual examination of LinkedIn profiles and scrutiny of company websites to identify potential leads. Internal collaboration and iterative refinement of templates by our copywriters, along with the client's active support, contributed to enhanced conversions. Supplementary elements, such as promptly providing PDFs with price quotes, further increased booked appointments.

Results:

74

meetings booked
in 5 months

31,6%

response rate
on LinkedIn

The outreach strategy achieved an incredible 31.6% response rate on LinkedIn, and we delivered 74 appointments in just 5 months, helping the agency grow and acquire new clients.

Our cases

IT
Marketing
Agency
ERP system