Fractional CMO

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CMO (Chief Marketing Officer) outsourcing is becoming an indispensable solution for companies that want to scale but don't want to invest in a full-time marketing director. This is not just a specialist, but a strategist who quickly and efficiently implements systems for business development. Thanks to their experience, an outsourced CMO can ensure that your company quickly reaches new heights. At Prok Tech, we have formulated seven strategic tools that we use or help you scale

The CMO divides its efforts between three pillars:

01`

40% Strategy

02`

30% Operations

03`

30% HR-procesess

But often the CMO within the team does not have tasks for 160 hours of work per month and is too expensive for small and medium-sized businesses

In-house CNO

$4000-5000 per month + bonuses
Onboarding for 2-3 months
18 days of vacation per year
Needs to managed and motivated
4-6 months to find and hire with a chance of error
Suitable for businesses from 100 employees
$48000-60000 per year + bonuses

Fractional CMO

$2000 per month
Ready to go from the first week
We provide a replacement during the vacation
Is motivated and manages processes independently
Is hired instantly and is ready to work
Suitable for small and medium businesses
$24000 per year -
saving $24000-36000 yearly

For whom?

👉 IT Outsourcing / Outstaffing

👉 В2В IT Products

👉 HR / Recruitment in IT

How does Fractional CMO work?

Stage 1: Audit and assessment of the current situation (2-4 weeks)

We hold a briefing, a kick-off meeting and get to know your company
We study your business goals and company values
Analyze all available marketing materials and activities
We analyze open information about competitors in the market + “Secret Buyer” - we call competitors and learn about their services
We study the current marketing reporting and team motivation system
Determine the marketing budget

Stage 2.
Strategy
development
(2-3 weeks)

We determine the most effective channels for attracting the target audience and help to build/connect them
Define the ideal target audience
We improve the value proposition according to market needs
Set goals for the quarter and half a year, set KPIs and develop a motivation system for the team and contractors

Stage 3. Strategy implementation and team support (on an ongoing basis)

We form tasks for each marketing channel for the team and contractors
Monitor competitors and the market situation
We control the implementation of KPIs
Manage and motivate the team
Assist in hiring/searching for employees and selecting contractors

We arrange meetings with leads who have shown interest in your company's services

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